DAWGS ONLY paw
Use for avatars, patches, favicons, media corners, and visual stamps. Never reduce the mark to a generic paw silhouette.
01
Official visual system
DAWGS ONLY Brand
Kit
The working system for DAWGS ONLY Academy. Ink holds the field. Cardinal moves with intent. Gold clarifies the next decision.
Primary mark
Official DAWGS ONLY lockup with supplied basketball-and-flame paw
02One mark.
Brand architecture
One mark.
Three jobs.
The supplied paw is the recognition signal. DAWGS ONLY is the public lead. Dawgs Only Academy is the formal name that closes the system.
Public lead
Use the supplied lockup on headers, social graphics, apparel, and any first-touch context where the academy needs to be read immediately.
DAWGS ONLY ACADEMY
Full descriptor
Use beneath the formal descriptor mark in introductions, registration, partnerships, and official material.
03The default
Primary construction
The default
identity.
Ink primary
Chalk primary
Clear space
Keep a half-icon width around the complete lockup.
Minimum size
28 px for the paw; 132 px wide for the complete DAWGS ONLY lockup.
Alignment
Use the supplied lockup untouched. Do not rebuild, space, or center its parts manually.
Never
Stretch, rebuild in a new font, bevel, chrome, or place on a low-contrast midtone.
Full colour on Ink
Full colour on BoneMark rule
Use the
official file.
The supplied paw retains the basketball seams and flame construction. Use its dark or light version as delivered—never redraw, recolor, or substitute it.
04Ink first.
Color system
Ink first.
Gold directs.
The palette is Ink-led: Cardinal carries decisive fills, Gold owns small direction, and Bone/Ash keep every sentence readable.
Recommended field ratio
75% Ink15% Gold10% Cardinal
05Pressure +
Typography
Pressure +
clarity.
Barlow Condensed makes the statement. DM Sans carries the operational detail without slowing the page down.
THE WORK.
800 uppercase · use for headlines, scores, and decisive calls to action. No display italics or drop shadows.
800 uppercase · 0.08em tracking · use for navigational, informational, and action labels.
400–500 sentence case · 1.55 line height · use for explanations, program details, and body copy.
06A command board,
Layout system
A command board,
not a template.
Build in squared modules, 1 px technical rules, hard media crops, numeric markers, and deliberate fields of ink. Put attention into one obvious action—then remove the rest of the noise.
Spacing cadence / px
4
8
12
16
24
32
48
64
96
Component test
48 px action minimum. Square corners. Cardinal fills; Gold directs.
07
VOICE
VOICE
Message system
Say what the work
requires.
USE “Train with intent.”
USE “Built for the work.”
USE “Real talk. Real game. Real development.”
AVOID “Unlock your potential.”
AVOID “Welcome to our academy.”
AVOID “Join our amazing community.”
08The system
Digital deployment
The system
travels.
These supplied assets keep DAWGS ONLY consistent across sharing, social, outreach, merchandise, video calls, and athlete-profile touchpoints.
Company pages
Use the full lockup field for Facebook, LinkedIn, X, and channel headers.
Social avatar
The small-format recognition asset.
Vertical content
Stories, reels, and athlete moments.
Email signature
Official contact and partner follow-up.
Video calls
Use the virtual background when the work moves onto camera.
Player + staff
Drop approved headshots behind the supplied frame.